Choosing the Right Beauty Team: A Step-by-Step Guide
Finding the right makeup artist for your big day or special event can be overwhelming. You want someone who understands your vision, enhances your features, and helps you feel calm and confident —not someone who makes the process more stressful.
Here’s your guide to choosing the perfect artist, whether you’re planning a wedding, photo shoot, or important event.
Do Your Research
Start by looking at portfolios on social media or websites. Look for a consistent aesthetic, versatility across different skin tones, and a style that matches yours. If you want natural glam but the artist only does ultra-bold editorial, it might not be the right fit.
Read Reviews & Testimonials
Client feedback is gold. Look for reviews that mention things like professionalism, punctuality, ability to listen, and how the client felt after the service.
If you come across any negative reviews, pay close attention to how the artist responds. A thoughtful, respectful reply shows maturity and genuine care for client experiences. On the other hand, if the response is rude, defensive, dismissive, or if they ignore the feedback altogether, it can be a red flag that they may not handle concerns well — and might not be the right fit for your important day.Schedule a Trial Run
A trial (or preview) is a game changer. It lets you test out a look, see how the makeup wears throughout the day, and ensure you vibe with the artist’s personality and communication style.
Pay Attention to Sanitation
Your health and safety should always be a top priority. A professional makeup artist should follow strict hygiene practices to protect you. Here’s some things to look for:
Their brushes, tools, and general setup should look neat, organized, and clean - not chaotic or dirty
They should be using disposable applicators for things like mascara and lipstick. They should never apply products directly from jars or tubes.
They should be sanitizing their hands frequently
They should be disinfecting their tools like tweezers, lash applicators, and spatulas, with 70% alcohol.
They should not blow on false lashes to dry them
If something feels off or unhygienic, trust your gut. A true professional will be proud of their safety practices and happy to answer questions about them.
5. Ask Questions
When you meet or consult with a makeup artist, it’s important to ask questions that help you feel confident and comfortable. Some good ones include:
Are you experienced working with my skin tone and skin type?
I have allergies/sensitivities — are you able to accommodate that?
Is skin prep included, and are lashes or airbrush options available if I want them?
Do you offer touch-up kits or the option to stay for touch-ups during the event?
Are you experienced working with my hair type and texture?
Do you recommend any prep (like washing or blow-drying) before the appointment?
Can you help with placing and securing accessories like veils, hairpieces, or extensions?
6. Trust Your Gut
Beyond skills, you want someone who makes you feel calm, supported, and beautiful. You’ll be spending important, close-up time with them on a big day—make sure they feel like someone you’d genuinely enjoy being around.
Photo by: Courtney Kent Photography
Photo by: Lola Grace Photography
Photo by: Emily Kyle Photography
Photo by: Chelsea Brown
The Bottom Line
You deserve to work with someone who gets your vision and helps you feel empowered. Take your time, ask questions, and choose someone who’s excited to bring your look to life.
If you're looking for a team that values creativity, communication, and care as much as skill, Gals and Ghouls would love to be part of your special day.